I tried really hard to make a video about something other than fire. Those flickering little flames won out in the end though, so here is a video about making a fire starting goo with a couple of very common ingredients:

GoingGear.com – Homemade Napalm Fire Starting Goo

The goo actually works really well and is fun to make. Be sure to store it in a container that can handle gasoline byproducts, unless you want your whole backpack to smell like a gas station.