FROM FIELD NOTES:
People often ask, â€œWhere do your ideas come from?â€Â In this case, it started with the cover paper. Mohawkâ€™s beautiful vibrant Via Vellum 80# â€œSafety Yellowâ€ cover jumped right out of the sample book like a DOT warning sign. It also brought to mind the yellow tape of a tape measure, which gave us another ideaâ€¦Â After ten years of making (and using) our memo books, weâ€™ve come to realize that the ruler on the inside of the back cover is one of Field Notesâ€™Â most frequently-used butÂ least-acknowledged features. Weâ€™ve been known to tear off a back cover of a filled-up book just to have an accessible ruler on hand around the office, workbench, or printing press. For this edition, we designed aÂ new flip-out rulerÂ (inches on one side, centimeters on the other) that folds out of the back cover. Upon seeing our mockup, our printer said â€œit canâ€™t be done! The binding machine will cut the ruler off!â€Â Then they remembered theyÂ loveÂ doing things that â€œcanâ€™t be doneâ€Â and figured it out: with the edge of the back coverÂ indented Â 1/8"Â from the rest of the book, it worked like a charm.