FROM FIELD NOTES:
People often ask, “Where do your ideas come from?” In this case, it started with the cover paper. Mohawk’s beautiful vibrant Via Vellum 80# “Safety Yellow” cover jumped right out of the sample book like a DOT warning sign. It also brought to mind the yellow tape of a tape measure, which gave us another idea… After ten years of making (and using) our memo books, we’ve come to realize that the ruler on the inside of the back cover is one of Field Notes’ most frequently-used but least-acknowledged features. We’ve been known to tear off a back cover of a filled-up book just to have an accessible ruler on hand around the office, workbench, or printing press. For this edition, we designed a new flip-out ruler (inches on one side, centimeters on the other) that folds out of the back cover. Upon seeing our mockup, our printer said “it can’t be done! The binding machine will cut the ruler off!” Then they remembered they love doing things that “can’t be done” and figured it out: with the edge of the back cover indented 1/8" from the rest of the book, it worked like a charm.